On Monday, law enforcement shut down a Los Angeles coffee shop familiar to millions of people. However, just one word changed the entire game.

“Dumb.”

“Dumb Starbucks” was opened by Comedy Central comedian Nathan Fielder as a parody to the popular coffee franchise. The store was almost the exact same as the original Starbucks, just with the word “dumb” in front of everything on the menu. It was shut down by health inspectors because it was operating without a permit.

Those of you who have tasted what Starbucks has to offer knows that it is anything but “dumb.”

Aside from the hearty warm drinks and the delectable pastries, Starbucks has more up its sleeve, which is why it will never be dumb.

Five Reasons Why Starbucks Is Anything But Dumb