The warmth of the coffee at Jitters isn’t the only thing that keeps Baker students and Baldwin City community members alike from coming back for more.

It is owner Beau Moody's kind smile that draws in many coffee drinkers to the trolley on Ames Street. <br/>Moody said the shop offers a wide variety of coffee and other drinks. On top of specialty coffees, he serves Italian sodas, smoothies and the summer favorite, shaved ice, as well as muffins and biscotti.Moody said the shop offers a wide variety of coffee and other drinks. On top of specialty coffees, he serves Italian sodas, smoothies and the summer favorite, shaved ice, as well as muffins and biscotti.
Moody said the shop offers a wide variety of coffee and other drinks. On top of specialty coffees, he serves Italian sodas, smoothies and the summer favorite, shaved ice, as well as muffins and biscotti.

“You don’t have to be just a coffee drinker to come by,” Moody said.

Senior Megan Renehan said Moody is always friendly. She said he’s always smiling and willing to ask someone how his or her day is going.

“If you tell him your accomplishments or if you tell him something you’re depressed about, he’s genuinely caring,” Renehan said.

Junior Annie Parr, who manages the shop, said she has seen many people stop by just to chat with Moody.

“He’s a big reason why we have a lot of regular customers,” she said.

Senior Emilie Teel said she enjoys the taste of the coffee. She usually gets the same thing every time, the Swiss Miss, which blends hot chocolate with caramel and espresso.

“I like to sit and chat with him while he makes my coffee, and he always remembers my order,” Teel said.

Teel said she once went with a group of friends after a strenuous choir rehearsal, and Moody could tell their voices were tired when they ordered tea. She said he added honey and lemon to help their throats.

Moody said the shop has a small, “mom and pop” feel that allows a more personal atmosphere people probably couldn’t find in a large chain shop.

“I’m going to talk to you and smile and ask you how your day went,” Moody said.

Renehan said although Jitters takes only cash and checks as payment, Moody has been known to serve customers who brought other forms of payment if they promise to bring cash later.

“He puts so much faith in people that don’t have the money on them that they’ll come back later,” Renehan said.

Renehan said she visits Jitters at least once a week, sometimes more. She first tried it as a freshman, and while she likes the coffee, the friendly atmosphere Moody creates is the reason she keeps going back.

“I just like how he couples the drinks and stuff that he makes with the environment,” Renehan said.

Parr said the personality of the establishment and the personal connections made with customers is its biggest selling point.

“I think that really keeps a lot of people around,” Parr said.

Moody started his coffee business five years ago after he and his wife moved to Baldwin City from Western Kansas.

Aside from working in the automotive industry for 30 years, he ran a bed and breakfast with his wife. He said they both wanted to incorporate a coffee shop into their business and decided to pursue the idea when they moved here.

Moody said it was a way for him to do something that didn’t involve cars. While he has two part-time employees to help him, he usually works about 12 hours each day.

He said the trolley works as a perfect advertisement, striking people’s curiosity when they pass by.

“You have to have your niche – your look – that attracts your customers,” Moody said.