One simple decision can stir up more controversy than one expects, especially for the Susan G. Komen Foundation, who misjudged its supporters.
The foundation, which sponsors Race for the Cure, pulled funding from the group Planned Parenthood, whom it has supported for years.
The reason for pulling the funding, which according to National Public Radio aided in over 4 million breast exams over the past five years, is because of the allegations that Planned Parenthood was using federal money to pay for abortions.
According to news sources, there was no conversation between the two groups, only an announcement. Shortly after the announcement, there was immediate backlash from disagreeing media and supporters. People didn’t understand why the foundation would do this, when both of these organizations aid women in numerous ways. Why pull the funding when the money was going toward helping the foundation to provide breast examinations?
After much harsh scrutiny, the foundation reversed its decision Friday and is allowing Planned Parenthood to reapply for funding.
I can’t believe something I support and volunteer for made such a stupid decision. Why would one suddenly decide to drop a partnership and then take it back a few days later? It baffles me that an organization such as the Susan G. Komen Foundation would have such a lack of judgment and didn’t think of the consequences.
According to the Washington Post, the Susan G. Komen Foundation has already lost sponsorships for Race for the Cure, and some other corporate sponsors are reviewing their partnerships with the foundation. It will cost a lot of time and money to restore the integrity of the well-known name again.
How will the foundation restore its credibility? Will it be possible for the foundation to gain back its nationwide support and once again be perceived as a highly recognized nonprofit organization?
To me, the foundation has a long road ahead of itself. It seemed almost conceited about its decision. The foundation made it sound like its policy was just and right, but then took it back a few days later.
The decision hurt the group in more ways than one. It will have to gain back trust, especially from Planned Parenthood. It will have to gain back the trust from its supporters and the people who volunteer their time or give their money. It will especially will have to earn back the trust of the women who look to both organizations as a source of help.
The Susan G. Komen Foundation made a very poor public relations decision and, essentially, hurt the credibility of its name, a name that many people, including myself, talk and lend support to year-round.