This year’s Super Bowl proved to be another exciting game, even up to Tom Brady’s very last desperation throw. Unfortunately, in between the action that was happening on the field, the advertising game was somewhat of a disappointment.
The anticipated commercials, which usually provide viewers with plenty of laughs and entertainment, were definitely not up to par with previous years of advertising. Instead of being funny and entertaining, most commercials were providing plenty of yawns.
The round of commercials featured at this year’s Super Bowl lacked the originality and clever wit that has made the commercials one of the more enjoyable parts of watching the Super Bowl. Many ads somehow incorporated the usual adorable baby, animals, sex appeal, apocalyptic events or nostalgia to try and help create a hit.
Although most fell below expectation, not all were completely lacking of comical relief from the nail-biter of a game.
One of the companies that seems to create crowd-pleasers every year was able to pull through again. Doritos’ ads, which included a Great Dane bribing its owner and a sling shot baby, seemed to be able to pull a chuckle out of almost everyone watching. Other laugh-worthy ads included a naked M&M candy, Audi’s take on vampires and Chevy’s graduation present car tease.
Some of the commercials weren’t as much of a hit to audience members. Most beer companies seemed to take the night off besides Budweiser and Bud Light, but even then, their commercials were relatively safe and lacking in imagination.
The Pepsi Royal Court commercial was completely overdone. The winner from last season of the “X-Factor” proclaims there will be Pepsi for all, unfortunately no one knew who she was, so the lackluster commercial fell by the wayside as one of the least-liked ads.
This year, unlike previous years, nearly half of all commercials aired during the big game were released early online. Most of these were from the automotive industry. Many of the commercials gained millions of views in a few days, like the Honda CR-V commercial which featured Matthew Broderick being nostalgic to his old Ferris Bueller days.
According to the Associated Press, the average cost for a 30-second commercial during the Super Bowl was $3.5 million. I can’t help but wonder if the money was worth it when most of the commercials were considered to be a disappointment by audiences.
Unfortunately, this year the commercials for the Super Bowl will be labeled as desperate as Tom Brady’s last throw of the game: ultimately disappointing and unsuccessful. To me, the commercials were the real losers of the Super Bowl.