Bar-goers won’t find Bud Light or Coors at Snow and Company in Kansas City’s Crossroads District. Instead, customers will find a variety of frozen cocktails in an atmosphere that one owner describes as “a giant living room.”

Snow and Company, which has been in operation for three years, began with three friends tossing around ideas. They were attending University of Missouri-Kansas City at the time, each pursuing a master’s degree in business administration. The trio would meet every Wednesday evening and discuss ideas for potential business startups when a frozen cocktail bar was proposed.

Jerry Nevins, who was part of the original trio, now has a business title that includes a coined term: head of strategery and customer happiness (or more formally, the CEO). Nevins said opening Snow and Company was a risk, but a calculated one.

“At times we looked at each other and said ‘Is this too much?’ and we had to decide whether to power through or give up,” Nevins said.

The three friends looked into franchising, but getting responses was a slow process, so they decided to go with their own ideas. They said that throughout the development, they have been persistent about the quality of their product. From the time of the initial idea, it took approximately one year to get the business up and running.

Snow and Company customers are glad the three friends decided to persevere. Senior Kacee Britton has been to the bar several times and always finds it an enjoyable experience.

“Snow and Company is unlike any bar I have ever experienced,” Britton said, “From the floor plan to the walk of alcoholic slushy machines, it has really set itself apart.”

In addition to frozen cocktails and a few craft beers, the menu at Snow and Company includes eight traditional cocktails and types of wine on tap. According to Nevins, wine on tap is becoming popular on the coasts.

Nevins also said that The Rockefeller and Purple Rain are the two most popular frozen cocktails at Snow and Company. The menu description for The Rockefeller: “Old Overholt rye whiskey infused with real cherries, Cinzano sweet vermouth and Angostura bitters will put you in a NY state of mind. Careful of the rye infused cherry.”

The description for Purple Rain: “Dearly beloved, gathered here are Chambord, Blueberry infused Midnight Moon moonshine and fresh milk. Let’s go crazy! Careful with the moonshine infused garnish…seriously. =).”

Baker students who are not yet 21 have no need to worry as Snow and Company welcomes customers of all ages, with the exception of First Fridays, when it is strictly 21 and up. The non-alcoholic Mid-Summer Classic is a favorite option for customers under the legal drinking age.

Besides the drinks, Britton appreciates the atmosphere.

“The design of the bar reminds me of a coffee shop,” she said. “It’s nice because you can grab a drink with friends and really have a conversation. It’s the perfect after-work drink location.”

Although the winter months may not seem like a great time to be in the business of selling frozen cocktails, the season is generally slower for restaurants and bars overall.

Nevins estimates that during the summer, 80 or 90 percent of sales come from their frozen cocktail offerings, while during the winter that number is around 60 percent.

What started as three friends tossing around ideas about frozen cocktails has grown into a 3-year-old business with plans for expansion. Snow and Company recently opened a second location in Gladstone.